Hi, I'm Ruby

a dedicated financial coach and corporate accounting expert with over a decade of experience. 

Hi, I'm Ruby

a dedicated financial coach and corporate accounting expert with over a decade of experience. 

Your Financial Planner

I’m passionate about empowering individuals to take control of their finances with confidence, clarity, and practical strategies. I believe that financial success is not just about numbers - it’s about creating a life where money empowers you rather than controls you.

finance isn’t just a career for me - it’s a way to empower others.

I’ve spent years mastering finance, earning a degree in Mathematics and Statistics, a Master’s in Actuarial Science, full ACCA qualification, and a Certificate in Treasury.

Throughout my career in corporate accounting, I have developed a strong foundation in financial management, leveraging data-driven insights to support strategic decision-making. My experience in handling complex financial scenarios equips me to guide clients toward building sustainable money habits and achieving long-term success.

Conscious budgeting

Kindness, trust, and a commitment to your financial well-being.

Kindness, trust, and a commitment to your financial well-being.

Over the course of my various qualifications and professional journey, I have developed a strong foundation in key financial principles:

Professional knowledge, personal support

  • I have gained a deep understanding of how to asses and manage financial risks, using mathematical and statistical methods to make informed decisions.
  • My experience has equipped me with solid skills in accounting and financial reporting, helping ensure accuracy and compliance in everything I do. 
  • I have gained valuable expertise in cash flow and liquidity management, as well as corporate finance and risk management, which helps with strategic planning and financial oversight.
  • I approach complex financial situations with an analytical mindset and problem-solving skills, allowing me to break down challenges and make data-driven decisions.

One-to-one

Personalised 1:1 financial coaching to help you overcome common money struggles and build clarity, confidence, and control over your finances.

Courses

A range of practical, confidence-building financial education courses designed to support you at every stage of your money journey.

More than money

I can help you make sense of your money, no matter how overwhelming it feels right now.

From budgeting basics to long-term planning, I’m here to guide you in a way that makes sense for your life. Whether you're looking to master budgeting, overcome debt, or plan for financial security, I offer the tools and guidance to make informed financial choices.

My extensive experience with numbers means I understand the intricacies of financial management and the importance of building practical, sustainable money habits. But more importantly, I genuinely understand what you're going through. My approach is grounded in kindness, trust, and a commitment to your financial well-being.


This blend of academic and practical experience allows me to approach financial coaching with a solid foundation and a practical perspective. 

Intentional spending

My mission is to make financial literacy accessible to everyone, helping individuals from all walks of life build financial confidence and independence. My approach is rooted in a set of core values that guide every interaction and service I offer:

Education: I simplify complex concepts to build your financial confidence.

Empowerment: I equip you with tools to take charge of your financial future.

Empathy: I provide a safe, judgment-free space to navigate challenges together.

Growth: Together, we focus on building sustainable habits for lasting financial progress.

Sustainability: Creating long-term solutions, not just quick fixes, to ensure financial success.